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VOLKSWARE heim
“The abundance of designed objects and the proposal for an
uniform mass production”
2002
Unlimited Edition
The ©Volksware research (1999) about people’s most favourite
dailylife objects is the basis for an archive of 12.304 objects with
emotional value. These objects share certain specific qualities.
These “emotion transporters” have a simple and pure form that
easily invite one to use them. All these products – ranging from
table, chair, plate, cup and to apron – have been brought back to
their core form. These generic shapes form the uniform living set
for people, Volksware heim.
Manifest:

The abundance of designed objects and the proposal for an
uniform massproduction:
Millions of objects are designed, produced and consumed. In
contrast to earlier days, a product does not only have to serve
its function as a tool and as a beautifier of the everyday. Today’s
products must offer the customer a buyable feeling of happiness
achieved through preconstructed brand identity and fastchanging,
shortlived trends and styles. Ironically, one attempts the construction
of their own identity using mass produced objects delivered
under the illusion of individuality and customisation.
An uniform living-set for people
Why should we get a new cup, when we already have the one that
we like? Buying new clothes; the 100th coffee cup and millionst
chair, seems to be nothing more than the identity search of a
mass-production society, which is suffering from the tiredness of
comsuming.
A duality in consuming: On one hand the need to present a preconstructed
identity through the regognition of a brand and on the
other hand an almost desperate attempt to keep the own identity
by “hunting in the consumption-jungle for the unique.
In stead of the urge of the comsume orientated production world,
to stir up more and more new needs to make more profit, there
comes the new principal, which is the optimal satisfaction of
people’s demand. The short-lived extravagance of today should be
replaced by the durable. A uniform living-set for people; to be used
by all people in all households of all countries. Volkswareheim has
the exact form from which most people get the highest possible
emotional bond.
If the emotional value is predetermined by a certain form and all
people feel attracted by similar forms than all others get redundant.

see more at
www.volksware.nl

© 2002
prototype
made on request